SBD Global/October 22, 2013/Marketing and Sponsorship
Marketplace Roundup: Paris St. Germain Signs Partnership Deal With Panasonic
Published October 22, 2013
Panasonic and Ligue 1 side Paris St. Germain agreed to a new partnership that will run for the next two seasons. Panasonic will install LED TVs with advanced image technology in the Parc des Princes stadium. Panasonic will also introduce the fans of Paris St. Germain to its innovative products via a series of special events, the club's social media and during matches (PSG). ... I Love meet and greet parking has signed a four-year deal with the British Sailing Team, providing airport valet parking to sailors and staff for travel to int'l venues (Royal Yachting Association). ... Smokefree NZ and New Zealand Rugby League have reached an agreement which will see the Smokefree logo on the sleeve of the Kiwis jersey for the duration of the Rugby League World Cup campaign. NZRL CEO Phil Holden said that "he is delighted with the arrangement" (NZRL).
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