Menu
Media

ProSport: Russian Premier League Making Foray Into Pay-TV Market

Liga TV General Dir Ilya Hercus told the ProSport conference in Moscow on Thursday that Liga TV, the TV arm of the Russian Football Premier League, aims to turn its channel, Nash Futbol, into a flagship of the rapidly developing sports pay-TV market in Russia by '16. “The main strategic goal is the creation of a new market for sports pay-TV,” Hercus said, adding that Nash Futbol, which RFPL acquired from the satellite operator NTV Plus, is going to play a leading role in that market. According to Hercus, although 99% of all ad budgets on Russian TV are currently accounted for by free-to-air channels, RFPL chose a pay-TV option because no free-to-air channel would agree to air all the games on each matchday, which RFPL believes to be vital. Among the challenges ahead, Hercus called for the improvement of the quality of broadcasts, extensive use of mobile devices and social media, and the changing of perceptions of viewers, who are used to watching TV content for free.
Vladimir Kozlov is a writer in Moscow.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/18/Media/Liga-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/18/Media/Liga-TV.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.