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SBD Global/October 17, 2013/Media
Sportel: Serie A Club AS Roma Using Social Media To Draw Fans, Increase Profit
Published October 17, 2013
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STAYING ON THE CUTTING EDGE: Due to a rather limited fan base in comparison to other top teams such as ManU, Barcelona or Bayern Munich, Roma is keen on providing its users with new innovations and products. The club has been one of the first in Europe to regularly use Vine, to launch an official site on Pinterest, and to have a presence on Tumblr. And the club is already looking to expand its digital footprint even further. Arshad: “Yes, there’s stuff that’s coming out, but I can’t really talk about it because otherwise it wouldn’t be a surprise. But I would say that specifically some games and apps as well as a few new platforms.” To keep up with the ever-changing social media landscape, Roma will also increase its staff in that department. “We always have to balance not just the effort involving launching something but then keeping it going. We are right now trying to address some staff growth, as we need to grow. We’ve had only a couple people working on it.” Through its innovative approach, AS Roma has established itself as one of the leading clubs in terms of social media, even if total numbers do not necessarily show it. However, at a Sportel round table on “Monetizing Social Media,” ManU Head of Media David Sternberg said, “It’s about quality instead of quantity.”