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SBD Global/October 17, 2013/Media

Media Notes: Telecinco's Broadcast Of Spain's World Cup Qualifier Draws 6.6 Million

The EFE reported a total of 6.6 million people watched Spain's World Cup qualifier against Georgia on Telecinco. The number equaled a 34.2% market share. The audience peaked with 8.2 million viewers and a market share of 38.9% at 10:27pm (EFE, 10/16). ... The Int'l Ski Federation (FIS) and Infront Sports & Media are working together to expand coverage of FIS World Cup competitons for the '13-14 and '14-15 seasons. A major element of the project will be free distribution of freestyle and snowbaord news clips to broadcasters (Infront).
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