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Sports Trails Only Reality Shows For Highest-Priced 30-Second TV Commercials

Reality TV shows "draw the largest interest from advertising agencies," but sports are a close second, according to Charlotte Willis of the HERALD SUN. Channel 9's "The Voice" was most expensive, with the finale getting $150,000 for a 30-second spot, but nabbing second this year was the Australian Football League Grand Final on Channel 7. The "epic grudge match" between Hawthorn and Fremantle grabbed A$135,000 ($129,000) per spot. A close third was the National Rugby League Grand Final on Channel 9 at A$100,000. Think "that's a lot?" The match, during which the Sydney Roosters triumphed over the Manly Sea Eagles, "averaged 3.6 million viewers nationally." That is "an awful lot of eyeballs on your product." Fusion Strategy CEO Steve Allen said, "Sports tend to be priced a little bit more premium partly because there are the very significant sports rights negotiations." But it is all "pocket change compared to our overseas counterparts." Meanwhile, Fox earns A$624,940 during NFL games -- "the highest unit cost of any TV property" (HERALD SUN, 10/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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