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SBD Global/October 16, 2013/Media
Surfing Circuit Signs Media Deals For All 26 Events With YouTube, ESPN and Facebook
Published October 16, 2013
'NIRVANA' FOR FANS: ASP Chief Marketing and Revenue Officer Michael Lynch said, “We think we got the absolute best partners to launch our new global sports league. We felt they were the right partners to lead us forward into the future of surfing. For the fans, this is nirvana because they will see surfing go mainstream on linear television and have one global, digital home to go to for live surfing content.” Production for both YouTube and ESPN will be provided by ASP, which has been building its own broadcast and production team to cover its events in '14. ASP is offering the first consolidated media rights package for all its events for the first time. In the past, surfing competitions sold media rights independently, but Zosea Media, led by surfing agent Terry Hardy and Paul Speaker, bought the tour last year and consolidated the rights into a single package covering all 26 of ASP’s major women’s, men’s and big wave events. ASP currently is selling TV rights in other key markets outside the U.S., including Australia, Brazil, France and Portugal. It hopes to be on TV in more than 100 countries worldwide before the start of the '14 season, Lynch said.