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SBD Global/October 16, 2013/Media
Sportel: Explosion Of Digital Era Opens News Avenues For Media-Rights Sellers
Published October 16, 2013
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ADDED BONUS: Besides helping its clients finding new ways to capitalize on digital technologies, MP & Silva is offering strategic support for media productions. Pabari: “In certain circumstances, we are actually having a role in the production to help determine what the final audio-visual product is for broadcast sales purposes or broadcast-sponsorship purposes or exploiting content on different devices and screens.” Having a strategic role in helping to define how the end product should look does not necessarily mean that MP & Silva always ends up doing the production itself, Pabari added. This added bonus for clients is, of course, also targeted at maximizing the value of the rights holder’s property. However, MP & Silva is also using it as a tool to establish long-term partnerships. Pabari: “The way we like to work with our rights-holder clients is very tight because that’s what ultimately leads to long-lasting commercial relationships.”