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SBD Global/October 16, 2013/Marketing and Sponsorship

Rory McIlroy's $129 Million Sponsorship Deals Revealed In Horizon Court Dispute

Proceedings in the Commercial Court in Dublin on Monday revealed that golfer Rory McIlroy "negotiated sponsorship contracts over the past two years" with a value of up to $129M, according to Colm Keena of the IRISH TIMES. Horizon Sports Management, with which he signed agreements in '11 and '13, said that "as a result of its work," McIlroy had contract earnings of $50M this year. Horizon said that a multi-year sponsorship deal with Nike negotiated in late '12 was worth $20M a year to him "and other lucrative sponsorship deals were also negotiated" (IRISH TIMES, 10/15).
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