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SBD Global/October 15, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side Hannover 96, Coca-Cola Renew Partnership

Bundesliga side Hannover 96 has renewed its partnership with Coca-Cola through '16. Coca-Cola Zero will be distributed for all home games in the Bundesliga and the DFB Cup at the HDI Arena (Hannover 96). ... Glasgow 2014 unveiled ICON as the official provider of signage services for next summer's Commonwealth Games. ICON, a sponsor of the Games, will be responsible for dressing all Games venues, the host city and venues outside of Glasgow and beyond with a distinctive Glasgow 2014 design (Glasgow 2014). ... A-League club Central Coast Mariners named Bartercard as its newest sponsor. Bartercard branding will appear on the club's home and away playing shorts, training shorts and corporate inventory (Central Coast). ... Spanish electric company and principal Spanish Basketball League (ACB) sponsor Endesa has launched its "Basket Lover" commercial campaign. Endesa's "new campaign will have exposure on TV, the radio and Internet." The campaign "is based on stories of overcoming obstacles, a vision for the future and innovation, with the common denominator in the stories being a love of basketball" (MUNDO DEPORTIVO, 10/12). ... Local business Alltruck Plc. is supporting Championship side Nottingham Rugby for the third season in a row, through sponsorship and the provision of vehicles from its commercial vehicle fleet. The Nottingham-based commercial vehicle contract hire, rental and maintenance specialists are sponsoring the pitchside flags on match day, along with the provision of a 3.5T Mercedes van (Nottingham Rugby). ... The Namibia Premier League has "agreed a new, more lucrative sponsorship deal with its long-time partner, telecoms operator MTC." The new deal will generate almost $2M per season for the next three seasons, "giving a major boost to top flight football in the country" (INSIDE WORLD FOOTBALL, 10/14).
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