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SBD Global/October 15, 2013/Leagues and Governing Bodies

Reliance Foundation, NBA Partner To Launch Basketball Program In India

Reliance Foundation and the NBA announced a multi-year partnership "to launch a comprehensive school-based youth basketball program in India," according to the PTI. The Reliance Foundation Jr. NBA program "will promote health, fitness and an active lifestyle through basketball, and teach the values of the game such as teamwork, sacrifice, discipline, dedication and sportsmanship." The program "will feature a combination of in-school and after-school activities along with basketball competitions." In the first year, the Reliance Foundation Jr. NBA program "will teach basketball to more than 100,000 youth and train 300 coaches and physical education instructors to implement a turnkey NBA curriculum." Over the course of the long-term partnership, "the goal is to reach one million youth and train 2,000 coaches and physical education instructors across India" (PTI, 10/11).
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