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SBD Global/October 15, 2013/Finance
Barcelona President Sandro Rosell Says He Is Pleased With Club's Finances
Published October 15, 2013
ONE OF SPORT'S BIGGEST BRANDS: ESPN's Dermot Ledwith wrote the Barcelona brand "is one of the biggest in football, if not the world of sport." Barcelona has 44 million fans on Facebook, 17 million Twitter followers, and, including players' followers, more than 178 million total social media followers. The club also has the "second-highest annual financial turnover in football, behind Real Madrid," at €483M in '12. Increases "in commercial revenues and match-day revenues offset a slight drop in broadcasting revenues last year, and a quick trip around the tourist trap that is the Camp Nou any day of the week demonstrates how." Hordes of customers eat Barcelona "bocat" (sandwiches) and drink Barcelona beer "before spending their money on merchandise in the famous old colours in the huge megastore" (ESPN, 10/13).