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SBD Global/October 14, 2013/Media

NBC Reaches Deal With PGA Of America To Keep Ryder Cup Rights Though '30

The PGA announced last month that Bethpage Black will host the '18 Ryder Cup
NBC has reached a long-term deal with the PGA of America that will see the Ryder Cup stay on the net through ’30. The biennial tournament has been broadcast by NBC since the infamous ’91 “War by the Shore” at Kiawah Island. The deal, which officially begins in ’15, will see coverage and programming span across several different NBC Sports Group properties, including Golf Channel and NBCSN. A Ryder Cup documentary series, live practice-round coverage and live coverage of the Ryder Cup captain’s selection show are included in the agreement. The PGA of America hopes to expand Hispanic viewership with a new Ryder Cup highlights show on both Telemundo and mun2. The agreement also extends NBC’s rights to the Senior PGA Championship through ’30. The deal to keep the Ryder Cup at NBC comes just two months after the net lost the U.S. Open to Fox beginning in ’15. However, NBC Sports Group Chair Mark Lazarus said the impending loss of that tent-post event did not factor into the extension with the PGA of America. “I don’t look at it as anything other than a completely independent decision,” Lazarus said, “and one we were going to make regardless of the outcome of any other rights deal we make.” In what could have been a thinly veiled shot at Fox and the USGA, PGA of America President Ted Bishop indicated the timing of the announcement was not an accident. “We certainly respected the Presidents Cup last week,” he said. PGA of America CEO Pete Bevacqua noted the two sides felt they had an unofficial agreement for a long-term extension last month after announcing Bethpage Black as the site of the ’18 Ryder Cup. “It was just a matter of what worked best for the PGA of America and certainly what worked best for NBC and what worked best for overall golf in America.”
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