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SBD Global/October 11, 2013/Marketing and Sponsorship

Serie A Side AC Milan Extends Deal With Kit Manufacturer Adidas Until '23

Serie A side AC Milan "announced an extension" of its partnership with kit manufacturers adidas through '23, according to FOOTBALL ITALIA. The German brand has had a deal in place to provide the Rossoneri's kit and training gear until the end of the '16-17 campaign, but Thursday "has seen confirmation that that is extended for another six years." Financial aspects to the deal "are yet to be revealed" (FOOTBALL ITALIA, 10/9). TRIBAL FOOTBALL reported that AC Milan VP Adriano Galliani "is delighted with their 10-year kit deal with adidas." Galliani: "Today, we lay the foundations for writing new pages of this relationship that gave us great satisfaction" (TRIBAL FOOTBALL, 10/10).
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