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SBD Global/October 11, 2013/Events and Attractions
Leaders In Sport: Juventus President Says Serie A Needs To Boost Economics
Published October 11, 2013
VICTIM OF ECONOMY: Economic factors have hit Italian football hard while rival leagues such as the German Bundesliga and English Premier League have grown in popularity and riches. Agnelli says the key is more new stadiums to be built in Serie A, which will attract bigger crowds and, in the long-term, more broadcasting money. Juventus moved to a smaller 41,000 all-seat stadium at the start of the '11-12 season, which is widely considered to be an improvement on its previous home of Stadio delle Alpi. “We are practically sold out all the time,” said Agnelli, unlike in the previous stadium. But, he said, there needs to be more new football stadiums in Italy. Agnelli: “At the end of the day you can be attractive, but you also need to have the economic strength.”
John Reynolds is a writer in London.