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SBD Global/October 9, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Augsburg Extends Coca-Cola Partnership

Bundesliga club FC Augsburg has extended its partnership with Coca-Cola for another three seasons. The soft drink producer will continue to provide spectators at the SGL arena with its products. The deal was brokered by sports marketing agency SPORTFIVE (FC Augsburg). ... The German Volleyball League (DVL) has renewed its deal with Japanese sports equipment producer Mikasa. The company will continue to be the league's official ball provider for another three years (DLV). ... Canterbury and England Rugby unveiled the new England home kit, which will be worn by the England squad during all QBE Internationals as well as next year's RBS 6 Nations (RFU). ... Ligue 1 Olympique de Marseille has agreed to a one-year extension to its contract with main partner Intersport. The sporting goods retailer "has backed the Ligue 1 club for the past five years" and first became its main partner in '12-13. The extension "will ensure Intersport remains as Marseille’s main shirt sponsor" through the '14-15 season (SOCCEREX, 10/8). ... Reports in the Italian Press have claimed that Seria A side Inter Milan "will announce a new 10-year shirt manufacturing deal" with adidas on Wednesday (FOOTBALL ITALIA, 10/8).
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