SBD Global/October 9, 2013/Marketing and Sponsorship
IMG Partners With Nigerian Basketball Federation To Develop, Grow Basketball
Published October 9, 2013
IMG Worldwide announced that it has signed an exclusive agreement with the Nigerian Basketball Federation to develop and grow Nigerian basketball, including on a professional level, for up to 20 years. Exact terms of the deal were not disclosed. IMG said that it entered into the deal since the NBBF is an affiliated member of FIBA and the official governing body of basketball in Nigeria, Africa's largest country by population, and one of the fastest growing economies in the world. IMG said its local partnership group is led by Tayo Amusan, one of the most prominent businessman in Nigeria. IMG Chair & CEO Mike Dolan said, "Sub-saharan Africa is one of the largest and fastest growing economic regions in the world today, led by Nigeria and its 170 million population, the largest and youngest on the continent. We believe there is an enormous appetite for basketball on the continent, and led by the economic and cultural force of Nigeria, we have only begun to scratch the surface of what's possible" (IMG).
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