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SBD Global/October 8, 2013/People and Pop Culture
Neymar's Worldwide Commercial Appeal Growing Quickly Following Move To Barcelona
Published October 8, 2013
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BARCELONA SERVES AS 'TRAMPOLINE': Neymar's signing with Barcelona "gave him a new dimension." It is already "certain his income will increase in '13." Neymar's annual salary is €7.5M ($10.2M) and signing with Barcelona opened up three new markets that are "appetizing: Europe, Asia and North America." Days after the agreement with Barcelona, "Neymar partnered with Doyen Global, which is based in London and will manage Neymar's image rights in Asia through 2017." Other similar partnerships "for North America and Europe have not been ruled out." NR Sports, however, "will not move, as Neymar's father wanted continuity." When necessary, "members of NR Sports have traveled from the company's new office in Santos, Brazil to Barcelona to resolve pertinent matters." It "is all only the beginning." Because of his "youth, charisma and indisputable talent as a footballer, some in the British economic press are already predicting that Neymar could become, commercially speaking, the new DAVID BECKHAM" (SPORT, 10/7).