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SBD Global/October 8, 2013/Media

Rugby League World Cup 2013 Launches New TV Advert Promoting Opening Ceremony

Rugby League World Cup 2013 has launched a new TV advert "promoting the Opening Ceremony and double header at the Millennium Stadium" in Cardiff on Oct. 26, according to James Gordon of LOVE RUGBY LEAGUE. The release of the video "coincides with the shift of focus for fans to RLWC2013." Following the culmination of the Super League and National Rugby League seasons, "attention now turns to the international game and the spectacle of the Opening Ceremony event and the rest of the tournament." Called "Get Closer," the advert shows the players' physical preparations for the challenges ahead, "and in particular England's huge clash with Australia under the closed roof in Cardiff in less than three weeks" (LOVE RUGBY LEAGUE, 10/7). The ST. HELENS STAR reported the new advert features England players Gareth Widdop, Sam Burgess, Tom Briscoe, Kevin Sinfield and Sam Tomkins. A 30-second version will air to an estimated 15 million people during the England vs. Poland football match on Tuesday, Oct. 15 (ST. HELENS STAR, 10/7).
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