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SBD Global/October 8, 2013/Marketing and Sponsorship

2015 SEA Games Organizers In Singapore Seek $50 Million In Homegrown Sponsorships

The "call is out to homegrown companies to leave their mark when the SEA Games come to Singapore" in '15, according to the STRAITS TIMES. Organizers on Saturday set a $50M goal in both cash and value-in-kind sponsorship, targeting small and medium-sized enterprises who want to be a part of this event, "which coincides with celebrations of Singapore's 50th year of independence." 2015 SEA Games sponsorship and marketing advisory sub-committee Chair Richard Seow said, "All eyes in the region will be on Singapore, so this is the perfect opportunity for smaller businesses with limited sponsorship budgets to get in touch with a wide audience." The 10-man committee, which comprises business heavyweights such as DBS CEO Piyush Gupta, "is already engaging over 100 local and multi-national companies to gather feedback on packages that will interest them." It also tackles the issue of why small and medium-sized enterprises "traditionally shy away from sports sponsorship" (STRAITS TIMES, 10/6).

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