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SBD Global/October 7, 2013/Marketing and Sponsorship

F1 Ferrari Driver Fernando Alonso 'Heavily' Critical Of Formula 1's Pirelli Tires

F1 Ferrari driver Fernando Alonso has heavily criticized the Pirelli tires used in Formula 1, according to Andrew Benson of the BBC. Alonso said the tires are "not good" and "so fragile drivers cannot push hard." Alonso said that the Pirelli tyres "will not do 5km" -- about the "length of an average lap in F1 -- and were 'not normal.'" Alonso: "We have to be honest; the quality of the tires is very on the limit." F1 CEO Bernie Ecclestone has asked Pirelli to produce tires that "create multiple pit stops in a race and the possibility of different strategies to create more entertaining racing." Pirelli Motorsport Dir Paul Hembery: "Of course Alonso is one of the great F1 drivers, so to hear such comments is disappointing and below the standards you would expect from such a champion" (BBC, 10/5). AUTOSPORT's Noble & Elizalde reported Red Bull driver Mark Webber slated Pirelli, "saying drivers are not important to Formula 1's tyre manufacturer." Webber picked up a "puncture from debris when the right-front tyre on Sergio Perez's McLaren failed in front of him." Webber: "That is how it is. The drivers aren't super important -- it is what other people want" (AUTOSPORT, 10/6).
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