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SBD Global/October 4, 2013/Marketing and Sponsorship

Marketplace Roundup: English Lacrosse Inks Three-Year Deal With Under Armour

English Lacrosse has signed a three-year partnership with Under Armour. Team England Men will be the first beneficiaries of the deal, as they prepare for the 2014 Men's Lacrosse World Championships in Denver (English Lacrosse). ... The 28th Southeast Asian Games "may be some two years away, but organisers are already deep into discussions with companies looking to sponsor the region's largest multi-sport extravaganza which will take place during Singapore's 50th anniversary year." While organizers have set their sights on attracting some S$50M ($40M) in both cash and value-in-kind sponsorships, organizers "highlighted that forging long term partnerships with businesses beyond the games is also a key priority" (STRAITS TIMES, 10/3). ... Paddy Power renewed "its long association with the Home of Jump Racing," which started in '03. In a three-year deal, the Irish bookmaker "will be the title sponsor of the second day, The Paddy Power Open Saturday." In addition, it "will continue to sponsor a race on the Friday, the paddypower.com Handicap Chase, and as well as the feature race on the Saturday, the Grade Three Paddy Power Gold Cup," worth £160,000 ($259,000) and run over an extended two and a half miles (SKY SPORTS, 10/1).
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