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SBD Global/October 3, 2013/Marketing and Sponsorship

Manchester City Renews Sponsorship Deal With Bookmaker Paddy Power

Man City has renewed its deal with Paddy Power as the club's official betting partner for the U.K., Ireland and Italy. As part of the two-year extension, which runs through the '14-15 season, Paddy Power will tailor online services to Man City supporters through a combination of offers and bets around key fixtures during the season. Both parties will also aim to develop marketing opportunities by leveraging contractual access to first-team players for promotional activities and the use of hospitality offerings at the Etihad Stadium (Man City).
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