Menu
Marketing and Sponsorship

NRL Parramatta Eels Announce A$1M In New Sponsorship Deals

National Rugby League club Parramatta Eels "are still without a head coach, but a year to forget" has "finally hit a bright spot with new sponsorship deals" worth more than A$1M ($940,000) announced on Wednesday, according to Chris Barrett of the SYDNEY MORNING HERALD. Property developer Dyldam "will replace" long-time backer Pirtek as the club's major sponsor for the next three seasons, while online betting group Unibet "have signed on as well as a back-of-jersey sponsor." The two deals "are valued at more than" A$1M a year. Parramatta CEO Scott Seward said, "These two deals collectively are the biggest sponsorship in the club's history. The jersey now and the brand on it is worth more than it's ever been" (SMH, 10/2). In Sydney, Nick Walshaw reported Seward insisted that the new partnership "will also aid the club in its bid to find a replacement" for coach Ricky Stuart. Seward: "It’s a sign of faith in the club, in the players, administration and board." Asked about their search for a coach, which is believed to be led by former caretakers Jason Taylor and Brad Arthur, Seward said, "We’re definitely at the pointy end of discussions now but it’s not something we can rush" (DAILY TELEGRAPH, 10/3).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/03/Marketing-and-Sponsorship/Eels.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/03/Marketing-and-Sponsorship/Eels.aspx

CLOSE