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SBD Global/October 3, 2013/Finance

Atlético President To Donate 1% Of New Movie's Ticket Sales To Spanish Sport

Spanish Superior Sports Council President Miguel Cardenal and Atlético Madrid President Enrique Cerezo, a movie producer, will on Thursday "present a collaborative initiative between the film and sports industries in which Cerezo will donate 1% of what he earns in ticket sales" from Cerezo's latest movie, "The Witches Of Zugarramurdi," according to AS. Cerezo "will actively collaborate in programs that assist Spain's professional sports." The donation "has the objective of driving assistance toward Spanish athletes." The movie "led Spain in box office sales its first weekend in theaters" (AS, 10/2).
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