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SBD Global/October 2, 2013/Marketing and Sponsorship

ASICS Extends ARU Sponsorship, Official Partner Of Wallabies, Qantas

The Australian Rugby Union on Tuesday announced that sports brand ASICS will sponsor Australian Rugby and be an official partner of the Qantas Wallabies starting in '14. The deal extends ASICS' existing partnership with Australian Rugby as official footwear supplier. Under the partnership, all Australian Rugby teams, including the Wallabies and Qantas men's and women's sevens, will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys. The ASICS logo will appear on jerseys for the first time in January, when the Qantas men's sevens will compete in Las Vegas in the HSBC Sevens World Series. New ASICS Wallabies apparel will be available in retail stores in May (ARU).
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