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SBD Global/October 1, 2013/Media
Sky Draws 'Satisfying' Ratings With Bundesliga Games; Berlin Marathon Average On ARD
Published October 1, 2013
BERLIN MARATHON: DWDL's Krei also reported German public broadcaster ARD "obtained only average ratings for its broadcast of Sunday's Berlin Marathon." Starting at 8:20am, ARD attracted an average of 600,000 viewers. The number translated into a market share of 7.8%. In the target demographic, the broadcast received a 4.4% share. German regional public broadcaster RBB, which also aired the marathon, "received convincing ratings." The channel attracted an average of 100,000 viewers during its five-hour broadcast. The number equaled a market share of 11% in its viewing area, Berlin and Brandenburg (DWDL, 9/30).