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SBD Global/October 1, 2013/Media

Sky Draws 'Satisfying' Ratings With Bundesliga Games; Berlin Marathon Average On ARD

German pay-TV channel Sky "received satisfying ratings for its broadcast of Sunday's Bundesliga games," according to Alexander Krei of DWDL. The game between Bremen and Nuremberg, which started at 3:30pm German time, attracted an average of 520,000 viewers. In the target demographic 14-49, the 3-3 draw obtained a 3.7% market share. Sunday's second matchup in which Stuttgart beat Braunschweig 4-0 was watched by 510,000 viewers. The game, which started at 5:30pm, recorded a 3.1% share in the target demographic (DWDL, 9/30).

BERLIN MARATHON: DWDL's Krei also reported German public broadcaster ARD "obtained only average ratings for its broadcast of Sunday's Berlin Marathon." Starting at 8:20am, ARD attracted an average of 600,000 viewers. The number translated into a market share of 7.8%. In the target demographic, the broadcast received a 4.4% share. German regional public broadcaster RBB, which also aired the marathon, "received convincing ratings." The channel attracted an average of 100,000 viewers during its five-hour broadcast. The number equaled a market share of 11% in its viewing area, Berlin and Brandenburg (DWDL, 9/30).
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