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SBD Global/October 1, 2013/Marketing and Sponsorship

Malaysia Tourism's $11.9M Sponsorship Of EPL Cardiff City Being Questioned In Parliament

Questions have been "asked in the Malaysian parliament" about the £7.35M ($11.89M) sponsorship of EPL Cardiff City by the Malaysian Culture & Tourism Ministry, according to Mark Baber of INSIDE WORLD FOOTBALL. Malaysian Parliament member Hee Loy Sian revealed that the "Malaysian taxpayer will stump up" £3M ($4.9M) for the '13-14 Premier League season sponsorship of the Welsh club owned by Malaysian businessman Vincent Tan. Defending the sponsorship, Malaysian Tourism Minister Datuk Seri Nazri Aziz said that "720 million people from all around the world would view the sponsored shirts on television, with 217,000 hours on television coverage involving 80 broadcast partners" (INSIDE WORLD FOOTBALL, 9/30).
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