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SBD Global/October 1, 2013/Marketing and SponsorshipPrint All
Questions have been "asked in the Malaysian parliament" about the £7.35M ($11.89M) sponsorship of EPL Cardiff City by the Malaysian Culture & Tourism Ministry, according to Mark Baber of INSIDE WORLD FOOTBALL. Malaysian Parliament member Hee Loy Sian revealed that the "Malaysian taxpayer will stump up" £3M ($4.9M) for the '13-14 Premier League season sponsorship of the Welsh club owned by Malaysian businessman Vincent Tan. Defending the sponsorship, Malaysian Tourism Minister Datuk Seri Nazri Aziz said that "720 million people from all around the world would view the sponsored shirts on television, with 217,000 hours on television coverage involving 80 broadcast partners" (INSIDE WORLD FOOTBALL, 9/30).
Rory McIlroy said that he has "set up his own company to run his business interests" after terminating his contract with Dublin-based Horizon Sports Management, according to Keith Weir of REUTERS. McIlroy and Horizon "have called in lawyers to try to settle details of an acrimonious split which comes only two years after they began working together." McIlroy's new company, Rory McIlroy Inc. (RMI), will be "headed by Donal Casey, an actuary who was already an adviser to the golfer." McIlroy's father, Gerry, "will also be on the board of the company, with businessmen and family friend Barry Funston." Neither side "gave details of the reason for McIlroy's departure" (REUTERS, 9/27).
Bayern Munich striker and German int'l Thomas Müller "has agreed to a deal with charcoal and gas grills manufacturer Weber-Stephen," according to Ulrike App of W&V. Starting in March, Müller "will be part of all Weber-Stephen advertising activities ahead of the 2014 FIFA World Cup in Brazil." Wiesbaden, Germany-based ad agency Fuenfwerken "will be in charge of the campaign's communication." Sports marketing service provider Pearls Group, which is based in Munich, "also will contribute." Hamburg-based Pilot "will be responsible for media, while Anymotion, which has its headquarters in Dusseldorf, will design the website." In addition, Fischer Appelt Relations "will take care of PR and social media" (W&V, 9/27).
Ukrainian steel pipe and railway wheel company Interpipe will be the official partner of WBA, IBF, WBO and IBO Heavyweight Champion Wladimir Klitschko in his fight against Alexander Povetkin in Moscow on Saturday (Interpipe). ... Non-profit organization stopconcussions.com, which was founded by former NHL player Keith Primeau and Canadian hockey player Kerry Goulet in '10, now has a voice in Germany with the creation of stopconcussions Germany e.V. Stopconcussions works on publicizing the causes, effects and ramifications of concussions and traumatic brain injuries (stopconcussions). ... The Irish FA signed a one-year extension to its long-standing affiliation with Coca-Cola HBC Northern Ireland (Irish FA).