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SBD Global/September 30, 2013/Media

Sky Sets New Season Ratings Record With Saturday's Bundesliga Simulcast

German pay-TV channel Sky "set a new season ratings record with its Bundesliga simulcast on Saturday afternoon," according to Alexander Krei of DWDL. A total of 1.27 million viewers tuned in to watch Sky's simulcast or one of the five individual game feeds starting at 3:30pm German time. The number translated into a market share of 12%. In the target demographic 14-49, Sky attracted 680,000 viewers to its broadcasts. The number equaled a 16% share. In addition, Saturday's top game between Frankfurt and Hamburg, which started at 6:30pm, was watched by 530,000 viewers. In the target demographic, the 2-2 draw obtained a 3% market share (DWDL, 9/29).

DWDL's Krei also reported German public broadcaster ARD "recorded top ratings with its 'Sportschau' Bundesliga highlight show on Saturday evening." The show attracted a total of 5.19 million viewers and had a 26.6% market share. In the target demographic, ARD's Sportschau program obtained a 26.6% share (DWDL, 9/29).
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