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SBD Global/September 30, 2013/Marketing and Sponsorship

Sports Marketing Agency JvM/sports Wins DFB Image Campaign Contract

Photo by: DFB (Screenshot)
Recently launched sports marketing agency JvM/sports "has won the German Football Federation's (DFB) contract for a nationwide public image campaign," according to Tim Theobald of HORIZONT. The campaign "is intended to increase the public profile of amateur football and will include TV, print, radio, online and social media measures." In addition, live communication and merchandise products "are also planned." The campaign will have the slogan "Gib dem Amateurfußball (D)ein Gesicht" ("Provide Amateur Football With (Your) A Face"). The campaign will be officially presented at the DFB's 41st Bundestag meeting in Nuremberg on Oct. 24-25 (HORIZONT, 9/27).
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