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SBD Global/September 27, 2013/Media

Red Bull's Titanic Ad Escapes Censorship Despite Nearly 150 Complaints

A "controversial Red Bull advert suggesting Titanic passengers could have survived if they had drunk the energy drink has escaped censure after the advertising watchdog decided not to investigate, despite nearly 150 complaints," according to John Reynolds of the London GUARDIAN. The Advertising Standards Authority "has received 147 complaints" since Sept. 9 "about the Red Bull ad, including one from the Titanic Heritage Trust and from descendants of those who travelled on the liner." The watchdog said, "Although the ad would be distasteful to some, it was unlikely to cause serious or widespread offence or be generally seen as making light of the lives that were lost in the disaster" (GUARDIAN, 9/26).
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