Menu
People and Pop Culture

WTA CEO & Chair Stacey Allaster Hails Li Na For Sport's Growth In Asia

WTA CEO & Chair STACEY ALLASTER hailed LI NA's "rise as a key factor behind the growth of women's tennis in Asia," according to Patrick Johnston of REUTERS. ZHANG SHUAI "became the fifth Chinese women to win a WTA title when the wildcard triumphed at the Guangzhou Open on Saturday," and Allaster hailed the world No. 5 Li "for her continued efforts in building the sport." Allaster: "The athlete that will make the greatest impact on the growth of women's tennis in this decade. You can have a strategy with multi-thronged pillars but you need the stars and Li is obviously our star here in Asia." China's appetite for tennis "seems only growing, with Allaster saying a huge chunk of their fans were coming from the country where the WTA will have eight events next year" (REUTERS, 9/24). ESPN's Kamakshi Tandon wrote "as China's economy has grown and trade has increased, the nation has also invested in its presence on the international sporting scene." Hosting tennis tournaments has been "a significant part of that effort." Also, "a growing cadre of Chinese players on the women's tour has helped capture the attention of the general public," which became a "full-blown frenzy" when Li became the first Chinese player to win a singles Grand Slam title at the French Open in '11. Allaster: "We haven't even begun to realize the opportunity of China and Southeast Asia" (ESPN, 9/24).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/25/People-and-Pop-Culture/WTA-Allaster-Li-Na.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/25/People-and-Pop-Culture/WTA-Allaster-Li-Na.aspx

CLOSE