SBD Global/September 25, 2013/Events and Attractions
Marketing Campaign Could Increase Int'l Involvement In Major Horse Races
Published September 25, 2013
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A collaborative marketing campaign between the Hong Kong Jockey Club and Racing Victoria "could increase international involvement in major races other than the Caulfield and Melbourne cups during the spring carnival," according to Michael Sharkie of THE AGE. Although '13 "has the potential to be a breakthrough carnival," RV Int'l Recruitment Officer Leigh Jordon said that "it was still a tough task convincing foreign trainers to target races outside of the Caulfield and Melbourne cups."
But co-operation with the HKJC "could force European stables to consider campaigning through a mega-Australasian carnival during spring and summer, targeting group 1 sprint and 1600-metres races before racing on to the Hong Kong International meeting in early December." Jordan said, "It makes sense to look at working together to get the best horses coming to this region" (THE AGE, 9/25