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SBD Global/September 24, 2013/Media

Singapore F1 Grand Prix Draws Strong Ratings On RTL, Sky; Bundesliga Tops On Sky

German free-to-air TV channel RTL "has recorded satisfying ratings for its broadcast of the Singapore F1 Grand Prix," according to Alexander Krei of the DWDL. A total of 5.01 million people tuned in to watch Red Bull driver Sebastian Vettel win his third consecutive race at Marina Bay. The number translated into a market share of 34%. In the target demographic 14-49, RTL obtained a 27.5% share. In addition, German pay-TV channel Sky "set a new season best with its broadcast of Sunday's race." Sky attracted an average of 540,000 viewers to its coverage. The number equaled a 3.6% share in the target demographic (DWDL, 9/23).

BUNDESLIGA: DWDL's Krei also reported Sky "set a new season ratings record for its Bundesliga top game broadcast on Saturday evening." A total of 1.22 million viewers tuned in to watch the game between FC Schalke and Bayern Munich. The game obtained a 7.5% market share in the target demographic. Earlier on Saturday, Sky attracted 1.16 million viewers to its simulcast of all five afternoon games. The number equaled a 12.2% market share. The Bundesliga's two Sunday games, Freiburg against Berlin and Stuttgart against Frankfurt, attracted 370,000 and 470,000 viewers on Sky, respectively (DWDL, 9/23).
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