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SBD Global/September 24, 2013/Marketing and Sponsorship

Marketplace Roundup: Dubai Duty Free Renews Commitment To British Newbury Racecourse

Dubai Duty Free has expanded its commitment to the British Newbury Racecourse through a three-year renewal (GULF NEWS, 9/21). ... Qatar Racing & Equestrian Club and Al Emadi Enterprises "have signed a five-year agreement, marking Al Emadi Enterprises as the sponsor of five editions of Prix Jean-LucLagardere, commencing with this year’s edition, which will be run at Longchamp Racecourse in Paris on the same card of Qatar Prix de l’Arc de Triomphe" on Oct. 6 (GULF TIMES, 9/22). ... Nivea Men has agreed to a three-year deal to become an official sponsor and provider for French Ligue 1 champion Paris St. Germain. Under the deal, the male grooming company "will benefit from an integrated presence at all PSG home games via multi-screen advertising at the club’s Parc des Princes stadium." In addition, PSG said that the two parties would work together on a TV advertising campaign and special events at sales outlets and on digital platforms (SOCCEREX, 9/23). ... Australian Football League club Port Adelaide announced joint major partner Renault has extended its commitment to the club until the end of '15 (Port Adelaide).
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