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Marketing and Sponsorship

Marketplace Roundup: Dubai Duty Free Renews Commitment To British Newbury Racecourse

Dubai Duty Free has expanded its commitment to the British Newbury Racecourse through a three-year renewal (GULF NEWS, 9/21). ... Qatar Racing & Equestrian Club and Al Emadi Enterprises "have signed a five-year agreement, marking Al Emadi Enterprises as the sponsor of five editions of Prix Jean-LucLagardere, commencing with this year’s edition, which will be run at Longchamp Racecourse in Paris on the same card of Qatar Prix de l’Arc de Triomphe" on Oct. 6 (GULF TIMES, 9/22). ... Nivea Men has agreed to a three-year deal to become an official sponsor and provider for French Ligue 1 champion Paris St. Germain. Under the deal, the male grooming company "will benefit from an integrated presence at all PSG home games via multi-screen advertising at the club’s Parc des Princes stadium." In addition, PSG said that the two parties would work together on a TV advertising campaign and special events at sales outlets and on digital platforms (SOCCEREX, 9/23). ... Australian Football League club Port Adelaide announced joint major partner Renault has extended its commitment to the club until the end of '15 (Port Adelaide).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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