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SBD Global/September 24, 2013/Marketing and Sponsorship

Barcelona's FCBotiga Team Store Will Close In October For Expansion, Renovations

Barcelona's Camp Nou stadium's surroundings "continue to experience changes for all the Barcelona fans and thousands of tourists that visit Camp Nou daily," according to Sergi Solé of MUNDO DEPORTIVO. Barcelona's team store, FCBotiga, will close its doors from late October until December, "but the sale of Barcelona merchandise will remain open at the team's old OAB office, which is located to the right of the stadium's main entrance." FCBotiga will "undergo a complete remodeling that will include a substantial expansion to take advantage of the space left by the Sala París (Paris Lounge) located above the store. The setting for "introductions for newly signed players and important press conferences since '03," with more than 400 square meters, "lost its use when Barcelona opened a new auditorium in March." The plan for the remodeled FCBotiga "includes the objective of further increasing the revenue of the store, which already boasts the highest revenue in Europe." To "satisfy the enormous demand for Barcelona shirts and merchandise, the old OAB office will be the temporary team store while the new FCBotiga undergoes renovations" (MUNDO DEPORTIVO, 9/23). 
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