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Marketing and Sponsorship

Marketplace Roundup: F1 Team Caterham Extends Engine Deal With Renault Until 2016

F1 team Caterham "has extended its engine-supply deal with French carmaker Renault for another three years." The U.K.-based team "will continue to use Renault engines through the end of the '16 season" (Ö24, 9/22). ... Bundesliga club VfB Stuttgart, which celebrated its 120th birthday on Sunday, "wore traditional jerseys during its game against Eintracht Frankfurt." The jerseys "featured an old club crest and had neither sponsorship nor league logos" (BILD, 9/20). ... League One club Coventry City "has teamed up with medical charity the Grace Research Fund." The new partnership will see the fund's logo featured on the Sky Blues' shirts for the next three months. The Grace Research Fund "raises money and awareness for medical research into premature birth and neonatal care" (COVENTRY TELEGRAPH, 9/19). ... British Cycling has extended its partnership with FIAT Group Automobiles UK for the 2013 National Track Championships in Manchester later this month (British Cycling). ... Organizers of the Glasgow 2014 Commonwealth Games have contracted Infostrada Sports to deliver and run the official Games news service. The firm will supply the world's media with results, historical data and athlete biographies as well as information on previous Commonwealth Games via a Games information system to be known as "GamesINFO" (Glasgow 2014). ... Tire manufacturer Dunlop has confirmed that it has been reappointed by the MSA British Touring Car Championship as official tire supplier (BTCC). ... Zurich Insurance Group has become the official presenting partner of the Swiss Ice Hockey Cup. The sponsorship agreement has been closed with InfrontRingier Sports & Entertainment Switzerland and runs until '17 (Infront). ... The Int'l Basketball Federation (FIBA) has selected U.S.-based Connor Sport Court Int'l as its official technical supplier of custom courts for the 2014 FIBA Basketball World Cup (FIBA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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