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SBD Global/September 20, 2013/Marketing and Sponsorship

Marketplace Roundup: RFU Names Heathrow Express As England Sevens Sponsor

The Rugby Football Union "has revealed that Heathrow Express is to be the new official principal partner of the England Sevens teams." Their logo "will now appear on the front of both the men’s and women’s playing shirts as part of a four-year deal," which also sees the company "become the official transport partner of the England Sevens teams" (RUNNING RUGBY, 9/19). ... FC Barcelona unveiled its third kit of the season, an "all-black number" (FOOTBALL ESPANA, 9/19). ... Malaysian property developer MK Land "has come on board to support the 41st edition of the Selangor Amateur Open Golf," which will be played at the Rahman Putra Golf Club on Oct. 1-3. MK Land "is supporting the event to a tune of" RM30,000 ($9,500) (THE STAR, 9/18). ... The Board of Control for Cricket in India on Thursday "invited bids for the title sponsorship rights" of the BCCI's int'l and domestic matches after telecom Airtel "decided not to renew its contract." BCCI Secretary Sanjay Patel said in a statement, "The Board of Control for Cricket in India has published an ITT (Invitation to Tender) for Title Sponsorship rights for BCCI international and domestic matches for the period October 2013 to 31st March 2014" (PTI, 9/19). ... League Two Exeter City has signed JMC Group as a shirt sponsor. The company's logo will appear on the back of the club's jersey (Exeter City).
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