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SBD Global/September 18, 2013/Marketing and Sponsorship
Marketplace Roundup: Santander Brings Back British Athletes For TV Ads
Published September 18, 2013
FOOTBALL DEALS: Man City has agreed to a deal with UAE-based First Gulf Bank. The three-year deal will see a Man City credit card available in the region (Man City). ... The placement of "light fixtures specifically designed to cover the images of the Qatar Airways logo that appear on the front of the main grandstand at Barcelona's Camp Nou stadium" has transformed the stadium's appearance. The covering of the advertisements "was done ahead of Barcelona's Champions League game against Eredivisie side Ajax Amsterdam." It responds to UEFA's prohibitions against advertising at Champions League stadiums for companies that are not official UEFA sponsors (MUNDO DEPORTIVO, 9/17). ... Braunschweig, Germany-based fashion company NEW YORKER has agreed to a naming-rights deal with the German American Football League (GFL) for its '13 championship game, the German Bowl XXXV. The NEW YORKER German Bowl XXXV will take place on Oct. 12 at the Friedrich-Ludwig-Jahn-Sportpark in Berlin (GFL). ... Second Bundesliga club VfL Bochum will let its fans decide on the ticket prices for Saturday's home game against VfR Aalen. One day before the German Bundestag elections, where Germans have a political choice, the club's fans will be able to choose the ticket prices for the sections F, G and H1, which equals a total 3,800 tickets, at the rewirpowerSTADION. Under the slogan "Choose how much you pay" fans can buy a maximum of two tickets per person (VfL Bochum). ... Scottish Premiership side Ross County has agreed to a five-year shirt sponsorship deal with oil and gas pipeline firm Stanley CRC Evans Offshore. Financial terms were not disclosed (Ross County).