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SBD Global/September 18, 2013/Marketing and Sponsorship

KFC, Paralympic Council Of Malaysia Form Partnership For Asian Youth Para Games 2013

KFC Malaysia and the Paralympic Council of Malaysia have formed a partnership for the upcoming Asian Youth Para Games 2013 next month. KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, taking up badminton under the AYPG Malaysia 2013 ADOPT-A-SPORT program, aimed at involving companies and sponsors in the promotion of para sports and the Games. Badminton is among 14 sports to be contested in AYPG Malaysia 2013. PCM President Dato' Zainal Abu Zarin said, "KFC's participation as partner of the Games sets a good example of how a corporate entity and an NGO can work closely for a common cause, in this context, towards the development of persons with a disability." Under the Games' ADOPT-A-SPORT program, companies and sponsors are given the choice to adopt any of the 14 sports listed for the Games (APC).
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