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SBD Global/September 18, 2013/Marketing and Sponsorship

GroupM Launches Sports Sponsorship Division In Australia

Media investment manager GroupM has launched a full-service sponsorship and sports rights division, SponsorCom, "with the aim of helping Australian sporting bodies better monetise the full value of their assets," according to CAMPAIGN ASIA. SponsorCom will take on the Football Federation Australia as a marquee partner for "the sole purpose of major sponsorship sales to GroupM Australia clients." SponsorCom will operate across all four GroupM media agencies with the goal of "improving the revenue, profile and financial stability of sporting bodies in Australia." Its services "will include" broadcast rights negotiations, media rights, major sponsorship strategy, contract evaluation, supporting sponsorship sales, licensing and merchandise management, talent management and a consultancy service (CAMPAIGN ASIA, 9/17).
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