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Marketing and Sponsorship

Harvey Norman To Sponsor A-League's Friday Night Football In Collaboration With LG

Australia-based retailer Harvey Norman has agreed to a three-year naming rights deal with Football Federation Australia's Friday Night Football. Harvey Norman's deal is in collaboration with LG Electronics. Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS. The deal follows a TV deal last year that will see SBS broadcast all 27 Friday night matches live. All A-League matches will be broadcast live on Fox Sports. Sydney FC and Newcastle will kick off Friday Night Football at Allianz Stadium on Oct. 11 (FFA).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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