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SBD Global/September 18, 2013/Marketing and Sponsorship

Harvey Norman To Sponsor A-League's Friday Night Football In Collaboration With LG

Australia-based retailer Harvey Norman has agreed to a three-year naming rights deal with Football Federation Australia's Friday Night Football. Harvey Norman's deal is in collaboration with LG Electronics. Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS. The deal follows a TV deal last year that will see SBS broadcast all 27 Friday night matches live. All A-League matches will be broadcast live on Fox Sports. Sydney FC and Newcastle will kick off Friday Night Football at Allianz Stadium on Oct. 11 (FFA).
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