Serie A President Calls On League To Become Europe's Second-Biggest In Broadcast Rights

Serie A President Maurizio Beretta has called on the Italian league "to build on its status as Europe’s second biggest competition in terms of broadcast rights," according to SOCCEREX. A meeting is "set to be held on Friday to determine the future course of what has been a contentious issue in recent weeks." A Serie A meeting was held on Friday "in the wake of reports that the IMG agency had contacted Beretta to express an interest in becoming the league’s new media-rights sales adviser." Serie A’s current adviser is the Infront Sports & Media agency and its deal is due to run until the end of the '15-16 season. Although Infront’s status "was not directly addressed at Friday’s meeting," the Gazzetta dello Sport newspaper reported that a gathering this week "will group together Italian broadcasters such as Sky Italia, Mediaset and Rai with league’s overseas rights adviser -- MP & Silva." The meeting "will be held with a view to discussing new marketing strategies" for the three years spanning '15-18 (SOCCEREX, 9/16).