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SBD Global/September 16, 2013/Marketing and Sponsorship

Qatari Telecom Firm Ooredoo To Sponsor Ligue 1 Paris St. Germain Through 2018

Qatari telecom firm Ooredoo has announced that it will sponsor Ligue 1 side Paris St. Germain in a deal that will run through '18. A major focus of the agreement will be the development of youth and community sport. Ooredoo and PSG plan to launch a community coaching program across Ooredoo's footprint in the Middle East, North Africa, and Southeast Asia that will include football clinics for young people. The Ooredoo logo will appear on the back of PSG team shirts and on the sleeves of its training kits, and at the team's Parc des Princes Stadium on the pitch-side LED system. The team's training complex "Camp des Loges" will also be renamed the "Ooredoo Training Center" (PSG).
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