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SBD Global/September 16, 2013/Marketing and Sponsorship
FIFA Signs Deal With Gazprom, Continues World Cup Trophy Tour By Coca-Cola
Published September 16, 2013
GOING ON TOUR: FIFA and Coca-Cola announced the continuation of the FIFA World Cup Trophy Tour by Coca-Cola. The FIFA trophy is set to embark on a 267-day journey, covering 89 countries, and giving millions of fans a close-up view of the trophy. Following the 2006 and 2010 World Cups, this is the third time that FIFA and Coca-Cola have come together for the Trophy Tour (FIFA).