Menu
Marketing and Sponsorship

FIFA Signs Deal With Gazprom, Continues World Cup Trophy Tour By Coca-Cola

Russian state-owned gas company Gazprom "signed a deal Saturday to sponsor FIFA for a four-year period," including when Russia hosts the World Cup in '18, according to R-SPORT. Gazprom CEO Alexei Miller declined to specify how much Gazprom was paying to sponsor FIFA, saying only that "the sum reflected the scale of the World Cup." The sponsorship deal allows Gazprom to use the FIFA and World Cup logos in its advertising "and makes it the exclusive sponsor in the oil, gas and fuels sectors" (R-SPORT, 9/14).

GOING ON TOUR: FIFA and Coca-Cola announced the continuation of the FIFA World Cup Trophy Tour by Coca-Cola. The FIFA trophy is set to embark on a 267-day journey, covering 89 countries, and giving millions of fans a close-up view of the trophy. Following the 2006 and 2010 World Cups, this is the third time that FIFA and Coca-Cola have come together for the Trophy Tour (FIFA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/16/Marketing-and-Sponsorship/Gazprom-FIFA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/16/Marketing-and-Sponsorship/Gazprom-FIFA.aspx

CLOSE