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SBD Global/September 12, 2013/Marketing and Sponsorship

Marketplace Roundup: German Hockey League Signs New Partnership With Dorint Hotels

The German Hockey League (DEL) has signed a new partnership with Dorint Hotels & Resorts ahead of its 20th anniversary season. The two parties agreed to a three-year deal. Dorint's logo will be featured on the equipment of about 50 official DEL referees and linesmen (DEL). ... DEL club Hamburg Freezers have agreed to a new title sponsorship deal with 5vorFlug, which is an independent subsidiary of tourism company FTI Group. The sponsorship with the specialist for last-minute travels will include logo presence on the team's jerseys, on the ice at one face-off circle and two ad boards at the O2 World Hamburg (Hamburg Freezers). ... The Belgian arm of Dutch financial services firm ING "has extended its sponsorship deal" with the Belgian FA through the end of the 2018 FIFA World Cup (SOCCEREX, 9/11). ... Italian Serie A club AC Milan "has sealed a commercial partnership with grooming brand Braun." The deal will run until at least the end of the '13-14 season. The agreement "was brokered by the Infront Italy agency, the club’s official sponsorship adviser." Under the terms of the contract, Braun "will receive branding exposure during Milan home games at the San Siro stadium as well as at the team’s training ground, Milanello" (SOCCEREX, 9/11). ... The Int'l Federation of PGA Tours agreed to a title sponsorship deal with the Int'l Sports Promotion Society for the ISPS HANDA World Cup of Golf, to be played at the the Royal Melbourne Golf Club from Nov. 21-24 (European Tour).
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