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SBD Global/September 12, 2013/Marketing and Sponsorship
Andy Murray Teams With Simon Fuller To Form 77 Management Company
Published September 12, 2013
BEND IT LIKE...: In London, Paul Newman wrote Murray has "taken another leaf out of David Beckham's book" by forming the 77 management company. The move "is similar to the way in which Fuller's partnership with Beckham has moved from a management set-up into a business relationship." The company also will "seek to manage other individuals" (INDEPENDENT, 9/11). Also in London, Roger Blitz wrote Murray's business opportunities "may not be as obvious as those of the fashion-driven Beckham's." Aside from tennis sponsorships, Murray's "sole business activity is the purchase of a luxury hotel near his Dunblane home in Scotland." But Gentry said Murray is “very business savvy." Blitz writes it is in the "realms of sports science and fitness that Murray may develop his business instincts." Murray's advisers also "think they can exploit his rugged and earthy personality, which they liken to a throwback to the old-fashioned sportsman" (FINANCIAL TIMES, 9/11).