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SBD Global/September 11, 2013/Media

NBA's Silver Says League To Expand Streaming Of Games In China

NBA Deputy Commissioner Adam Silver said that the league "soon will announce plans to increase streaming of league games online in China," according to Mason Levinson of BLOOMINGTON. Silver: "Beginning this season, we’re going to be streaming a game a day” in a deal with Sina Corp., owner of the Weibo microblogging service that is "the largest Chinese equivalent of Twitter." During a recent trip to South Africa with the NBA’s Basketball Without Borders program, Silver said that "he told league employees in Johannesburg that their focus should be 'mobile first.'" Silver: "It’s not repurposed programming but programming designed for mobile. That’s our opportunity in China, in Africa, and also India" (BLOOMBERG, 9/10).
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