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SBD Global/September 10, 2013/Olympics
Rogge's Final Address To IOC Outlines Improvements Made During 12-Year Tenure
Published September 10, 2013
IMPROVED ADMINISTRATIVE SERVICES: In addition to financial growth, the IOC improved the administrative services it offered. It developed a system for overseeing the Olympics after they are awarded to a city and created a "knowledge transfer" program to assist host cities with organizing the Games. Rogge also tackled the declining youth interest in the Games, an issue that both broadcasters and sponsors have raised with the IOC. He developed a mini-Olympics called the Youth Olympic Games in an effort to raise awareness of the Olympic movement and encourage young participation in sports. More than 4,500 athletes competed in the first two Youth Olympic Games in '10 and '12, and the Olympics saw some uptick globally in young viewership during the London Games last year. "The appeal of (the London Games), especially in the younger age groups, greatly increased over previous editions," Rogge said. "This is a sign that we have worked in the right direction."
TENURE HAS BROUGHT CRITICISM: For all the IOC's accomplishments the last 12 years, Rogge's tenure has not been without criticism. Several IOC members question the value and cost of the Youth Olympic Games. The IOC spends millions to send its members to the event and cities spend millions to host it, but it has struggled to get int'l media coverage and generate attention outside the host country. There also has been criticism of the way the IOC's sports program has evolved. Rogge introduced a hard cap of 25 core sports for the Olympic program that some IOC members took issue with, and Canada IOC member Dick Pound Sunday questioned the organization's decision to vote wrestling out of the Olympics only to vote it back in several months later. "Jacques was saying we have to keep the program a little dynamic and this was clearly a dead end," Pound said after the vote. "Here we are with the same old program. No change. The exercise was moot." Rogge acknowledged the IOC still faces challenges. Even though its financial situation has improved, the escalating cost of hosting an Olympics remains a concern. Beijing spent $40B in '08, London spent $14B in '12 and Sochi is spending $50B for '14. The choice of Tokyo to host the 2020 Games has momentarily halted that trend as the city plans to spend less than $5B. "We must remain realistic," Rogge said. "The IOC must ensure that it continues and intensifies its policy on controlling the cost, size and complexity of the Games."
THE IOC UNDER JACQUES ROGGE
|TOP V ('01-04)||$663M|
|TOP VI ('05-08)||$886M|
|TOP VII ('09-12)||$957M|
|TOP VIII ('13-16)||$1B|
SUPPORT OF OLYMPIC ORGANIZING COMMITTEES
|'98 Nagano/'00 Sydney||$211M|
|'02 Salt Lake City/'04 Athens||$346M|
|'06 Turin/'08 Beijing||$421M|
|'10 Vancouver/'12 London||$728M|